Oh an exit node certainly has the capability to collect data. Have enough of them and you can de-anonymize an user.
My point is that most people run those services for free without the expectation of collecting personal data.
It's only after that in the second step that people try to monetise. Nowadays of course it's money from the getgo, but things have changed.
There's still plenty of free today. Lots of people run websites with highly interesting information and then distributed it without benefiting from the ads that run on the site (e.g. a Wordpress blog, where the privacy invasion and ad revenue profits go to Wordpress not the blogger).
See Firebase Hosting [a sister team of mine]: 1GB hosting and 10GB xfer monthly without even dropping a credit card.
Look at the Tor network, for example, the next time you assume that nobody would run a service for free without collecting data or ads.
EDIT: I used Tor as an example because of the contrast with data collection companies like Facebook but there are a lot of people who run Tor relays for free that push quite a bit of traffic around. Things like IPFS, blockchains, Mastodon Project, SETI@Home, etc, are examples of free approaches given our modern hardware proliferation.