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Re:The Guardian covertly sends your data to 58 tracking serv... by ams6110 on Monday April 09, 2018 @12:33AM (#16790394)
The web existed for many years without pervasive advertising and tracking.

To me the obvious alternative is a return to generally targeted ads as are found on television or in print publications. They are targeted to general audience for the program/publication, and can be served inline with the main content (and therefore not blocked) and require no tracking.

Re:The Guardian covertly sends your data to 58 tracking serv... by Someone on Monday April 09, 2018 @02:07AM (#16790764)
If you have enough visitors it can still be better targeted than television or print. You can A/B test a series of ads, and if it turns out one of them statistically gets clicked less on drop it from the pool.