Re:The Guardian covertly sends your data to 58 tracking serv...
by ams6110 on Monday April 09, 2018 @12:33AM
(#16790394)
The web existed for many years without pervasive advertising and tracking.
To me the obvious alternative is a return to generally targeted ads as are found on television or in print publications. They are targeted to general audience for the program/publication, and can be served inline with the main content (and therefore not blocked) and require no tracking.
Re:The Guardian covertly sends your data to 58 tracking serv...
by Someone on Monday April 09, 2018 @02:07AM
(#16790764)
If you have enough visitors it can still be better targeted than television or print. You can A/B test a series of ads, and if it turns out one of them statistically gets clicked less on drop it from the pool.
I personally don't mind if web advertising phases out. I have no idea what the alternative is, but web advertising has become a cesspool of privacy invasion and coercive commercial intent that the world is better off without. In this day and age you might imagine that nothing exists in the world but commerce and advertising for that commerce, and without it no one would publish anything. But it's human nature to communicate and share stories and ideas, and if the web advertising industry fell out from under publishers, the web would still exist.