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Re:Publishers Haven't Realized How Big a Deal GDPR Is by nopriorarrests on Sunday April 08, 2018 @02:13PM (#16787393)
Interesting. I personally use uBlock and "cookie autodelete", which deletes cookies for all sites except the white-listed ones each 5 minutes, automatically.

So if your interpretation is correct, and GDPR affects even completely anonymous users, I'll be seeing and clicking "consent box" each time I go read a newspaper or just do general browsing. Like the "we use cookies" stuff, but on steroids.

EDIT: but still, I find this hard to believe, tbh. It means no ads served to anonymous users, and this has consequences I can't even imagine.

Re:Publishers Haven't Realized How Big a Deal GDPR Is by guitarbill on Sunday April 08, 2018 @02:27PM (#16787475)
Of course you can serve ads, they just can't use any personal information or tracking unless people have consented. Ad blockers will still be a thing.

As for consent, you have to be able to refuse. A consent box popping up each time would be the dumbest way to do this, but not that different than those full-screen email/newsletter begging boxes we have now.

Re:Publishers Haven't Realized How Big a Deal GDPR Is by nopriorarrests on Sunday April 08, 2018 @02:42PM (#16787570)
Why dumbest?

If we agreed that even incognito browsing contains the traces of PII, publisher has to get my consent, explicitly, that's the whole point of GDPR. I see no other option than to do popup window for each new visitor (where new == has no associated cookie). What are other options?

Re:Publishers Haven't Realized How Big a Deal GDPR Is by guitarbill on Sunday April 08, 2018 @03:41PM (#16787906)
Don't use the PII. Is that really too much to ask?
Re:Publishers Haven't Realized How Big a Deal GDPR Is by hexaz on Sunday April 08, 2018 @02:26PM (#16787471)
You can display ads, just not personalized ones. Might even lead to more static image or text based ads, which have a higher chance of not being blocked by users
Re:Publishers Haven't Realized How Big a Deal GDPR Is by nopriorarrests on Sunday April 08, 2018 @02:35PM (#16787528)
>You can display ads, just not personalized ones

Well, it's 2018, and most publishers rely on some 3rd party ad-tech to serve the ads. They don't have direct contracts with advertisers, and definitely has no tech in house. If 3rd party calls are prohibited, their ad revenue disappears overnight.

Will be interesting to see how it develops.