Re:Publishers Haven't Realized How Big a Deal GDPR Is
by nopriorarrests on Sunday April 08, 2018 @02:35PM
(#16787528)
>You can display ads, just not personalized ones
Well, it's 2018, and most publishers rely on some 3rd party ad-tech to serve the ads. They don't have direct contracts with advertisers, and definitely has no tech in house. If 3rd party calls are prohibited, their ad revenue disappears overnight.
Well, it's 2018, and most publishers rely on some 3rd party ad-tech to serve the ads. They don't have direct contracts with advertisers, and definitely has no tech in house. If 3rd party calls are prohibited, their ad revenue disappears overnight.
Will be interesting to see how it develops.