"Yes, it’s about providing our users unbiased access to information, focusing on their needs and giving them the best products and services that we can."
But what if your users belong to an organization known for doing bad?
"But [Don't Be Evil] is also about doing the right thing more generally – following the law, acting honorably"
But what if the law itself is evil? And what if you are acting honorably to further something evil?
If Neville Chamberlain and his cronies had strangled the infant Nazi regime at its birth, rather than appeasing Hitler, many of those people would have lived.
Instead, the appeasement just meant that the war, when it inevitably came, was vastly more horrible and cost vastly more lives than it otherwise would have.
http://www.rationalrevolution.net/war/american_supporters_of...
And then there's IBM whose Hollerith card system so effectively allowed the Nazis to document Jews. https://archive.nytimes.com/www.nytimes.com/books/first/b/bl...
That wasn't pacifism. That was a mix of avoiding the cost, a miscalculated idea about the long-term plans of Germany, and being OK with having Germany thwart the reds.
Not to mention that it could have been even worse for the victims if they had gone to war immediately, as they were unprepared ("Some recent historians have taken a more favourable perspective of Chamberlain and his policies, citing government papers released under the Thirty Year Rule and arguing that going to war with Germany in 1938 would have been disastrous as the UK was not ready.").