Similar things, few minutes ago I saw post on reddit essentially saying that while students were protesting gun laws Trump was golfing and Pence posted on Twitter about a movie. This probably is true, but that post is essentially to push people's buttons.

Appealing to people’s sense of outrage is perfectly justifiable if the outragenousness is rooted in facts.

Articles appealing to emotions instead of reason.

All effective political organizing appeals at some level to emotions. Appeals to pure reason is the domain of dusty technocrats who are content to fiddle with the knobs on a fundamentally unjust system.