I think we want to believe that but hasn't been true for many years. Presidents sell a brand unfortunately, just like large companies do their commercials. With the same psychological and rhetorical tricks.
One of my favorite examples I always bring up is this: http://adage.com/article/moy-2008/obama-wins-ad-age-s-market... notice how with much fanfare everyone was happily handing his campaign the marketing award. Normally that is not awarded to political candidates, it goes to Coke, Pepsi, Apple etc.
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"I honestly look at [Obama's] campaign and I look at it as something that we can all learn from as marketers," said Angus Macaulay, VP-Rodale marketing solutions "To see what he's done, to be able to create a social network and do it in a way where it's created the tools to let people get engaged very easily. It's very easy for people to participate."
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Social network they say? They couldn't mean using Facebook,could they? But, I think they are. An unsurprisingly Obama's campaign used the same methods as CA did:
https://www.washingtonpost.com/amphtml/business/economy/face...
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Any time people used Facebook’s log-in button to sign on to the campaign’s website, the Obama data scientists were able to access their profile as well as their friends’ information. That allowed them to chart the closeness of people’s relationships and make estimates about which people would be most likely to influence other people in their network to vote.
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> Propaganda is not received in the same way.
That's exactly why it is disguised not to be perceived as blatant propaganda. It works best when it is sneaking its way in via a seemingly unbiased publication, or news story, a comedy skit etc
I think you're probably right. There's a different emotional impact between being manipulated to consume versus being manipulated in what you think. Of course at the end of the day it's exploiting a similar vulnerability in our wetware.
If the propaganda was fundamentally truthful and respectful (e.g. sharing additional accurate factual analysis that people just didn’t know about), it wouldn’t have quite the same odious smell.
There’s not that much distance between some of the ads and fake news stories flashed in front of people before the election and e.g. ISIS recruiting materials or Nazi propaganda from the 1930s.
The problem is when huge amounts of money get mixed up in it. In the US money doesn't buy you political power directly, but it does buy you a voice (in the form of advertisements using mass media). It's still up to the listeners to listen to your voice one way or the other, but the disproportionate loudness of people's voices ensures that arguments backed by money are supported much louder than those without money (this is the thesis of Manufactured Consent). Ok, this is less than ideal, but things probably aren't skewed that much regarding things like social issues.
Political advertisement, in my opinion, doesn't veer into the realm of propaganda until one of two things happen: either the source is dishonest about their intentions (e.g. a person fully aware of climate change publicly denying it for financial reasons) and true beliefs, or their arguments are veiled in a way such that they do not appear to be advertisement at all. For example, suppose out of 100 homicides in the US, 10 were committed by Green people against Purple people, but a news organization decides to cover 5 homicides this week, and focuses solely on the ones between green and purple people. That doesn't look like an ad, even though it is one. The problem is that there's big money in this type of propaganda; these days political power is all about controlling narratives. It allows for a type of "inception" of beliefs and values - for example, making Green people think they're on the bring of a race war with Purple people - by letting people come to conclusions themselves after being presented by a highly slanted distribution of input.
This type of belief-inception is precisely what Cambridge Analytica specialized in. By knowing demographic information, they could target individuals based on issues they knew they would be sensitive to, and slowly indoctrinate them with desired views. I'll use my race example again, because Robert Mercer is essentially an unapologetic racist: https://en.wikipedia.org/wiki/Robert_Mercer_(businessman)#Ra.... You start by painting a narrative picture, highlighting race-related conflicts and painting a picture of deteriorating race relations. Like a self-fulfilling prophecy, this stokes racial tensions, creating more incidents for you to curate. By misrepresenting the relative frequency of these types of occurrences, people gradually come to the conclusion that you want them to: in this case, that black people are becoming more racist towards white people. You can use this to bring over working-class white people to the Republicans. Another good example of this type of indoctrination was Gamergate (which essentially birthed Breitbart / the alt-right) being used to galvanize frustration with the social justice sphere into creating a community of young male "race-realists"
A principle we could rely on is openness. Just disclose who is paying for what. And disclose the ads. If Trump/CA/Russia targeted an ad at you distorting HRC's record, we should know who paid for it. Up until now, political ads - TV, billboards, even direct mail - were discoverable to the American public, so big distortions could be called out (even if they sometimes were not, as with GWB's racist attacks in SC on McCain's adopted kid.)
But the current setup, where Facebook ads are effectively secret, is a big big problem. How do we know the ads were all honest? Let's just have FB release the 2016 ads so we America has time to figure out what to do before 2018.
Then we require that all money spent on politics (AND related political influencing, like money to Jud Watch and Cit U and Cato and AEI and Bradley Fdn and Am First and Koch Found and Americans for "Prosp" and the NRA) requires public disclosure of who's behind it.
We already do much of this for direct campaign donations and in real estate. It's just a matter of political will. And one side has spent 4 decades and hundreds of billions on creating this money-first system, so they are very invested in not changing it. If you care, the first thing to do is get Congress to pass a law rescinding most of Cit U decision.
The DNC and their friends in the media are no slouches at it either. Or was it someone else hinting that a Nazi revival was underway, not to mention some sort of equivalent movement of misogynists who were determined to put women back in the kitchen where they belonged?
> I'll use my race example again, because Robert Mercer is essentially an unapologetic racist
Is there more to the "unapologetic racist" charge than the 2 sentences in your link? If not, most any Libertarian is probably guilty of "unapologetic racist" level crimes as well. Idiot may be a more appropriate label, but each to his own.
> By misrepresenting the relative frequency of these types of occurrences, people gradually come to the conclusion that you want them to: in this case, that black people are becoming more racist towards white people.
The far more common narrative in this election was: that white people are becoming more racist towards black people. And not just mildly racist, but full on Nazi racist. The disparity between what you see on TV and read in the newspaper vs what you see when you actually get off the couch and go look around makes it pretty clear how much the media is not lying, but selectively choosing stories, and frequencies of stories. Selective and deceptive reporting is shamelessly obvious in right wing media (let's not kid ourselves, the viewers are not too bright), but there is plenty in liberal media as well, it's just extremely well done.
> You can use this to bring over working-class white people to the Republicans. Another good example of this type of indoctrination was Gamergate (which essentially birthed Breitbart / the alt-right) being used to galvanize frustration with the social justice sphere into creating a community of young male "race-realists"
Here there is some substance, except hardly anyone knows about Gamergate, I've heard of it, but have no idea what it is. But I do know that there is a non-imaginary new social justice movement who hold many utterly delusional beliefs that they love to shout at the top of their lungs given any opportunity, I think that had a MAJOR effect on pushing a lot of people to the right.
I think you're mostly bang on with your ideas, but I think you have a filter on and don't realize it. I'm sure I do as well, but I'm perfectly comfortable to acknowledge and discuss it, unlike most of my ideological opponents on the other side of the fence.
Interesting times.
Oops.....look like the censors finally caught up to me so it will be a while before I can submit this comment. No hard feelings, all's fair in the political propaganda war, gotta control that narrative after all!
There is a huge huge difference between the sides. And that difference gives a huge advantage to one group: billionaires who can use their money to lobby to retain more wealth from the economy.
Nothing new here, seriously. Propaganda from both sides before elections has existed for as long as there were political debates and political campaigns. The fact that we have now systems to make Propaganda more targeted may make it more effective than before, but that's all. In the end, believing or not in Propaganda is the individual's responsibility.
I agree that we need better education or something of the like to also work towards hardening people against propaganda, but I don't see these different approaches to the same problem as mutually exclusive. And while I would want more funding / different methods to be explored in education independently of this, and believe it could yield amazing benefits for society as a whole, I recognize that the first option might be more cost effective
In the meantime, it's easy and possible today to require that all political spending MUST come with disclosure of funding. No more secret donations to Super PACs or Heritage or Hillsdale.
It's literally the first amendment.
Platforms like Facebook would be well within their rights to try and prevent politically targeted advertising, even if it would be a fool's errand. Outlawing it would be unconstitutional.
If they try to prevent "spreading of false information" by political advertisers I've no doubt they will simply be harsher on the propagandists who have a political aim at odds with Facebook's interests, one of which is stopping these hit pieces by those angry that Trump won.
Nobody would be talking about this if Cambridge Analytica worked with Hillary. They simply want to stop their opponents from using the useful tool that is targeted advertising.
Outlawing political advertising is not what I propose. I believe propaganda is different in its intent: in my opinion direct disinformation or dishonesty (with intent) would be a sufficiently high barrier, given that it would require a high barrier of proof that the supporters were seeking to manipulate opinion with lies. This would ensure nobody would be prosecuted except in the most egregious of cases. I also believe this could be a valid exception to the first amendment in the same vein as libel or slander: spreading false information, with intent, possibly for personal gain. The parallels certainly exist.
Furthermore, I believe I would be just outraged if Hillary did this, and I think this is a pointless distraction. I didn't vote for her and I know that she also had her own shady internet propagandists working too. I think we should do our best to make sure political discussions happen organically, from real people.
People understand and accept the concept and execution of advertisement. Propaganda is not received in the same way.