Also, when that propaganda is full of invented racist conspiracy theories and defamatory lies about the opposition, it starts getting pretty ethically gross.

If the propaganda was fundamentally truthful and respectful (e.g. sharing additional accurate factual analysis that people just didn’t know about), it wouldn’t have quite the same odious smell.

There’s not that much distance between some of the ads and fake news stories flashed in front of people before the election and e.g. ISIS recruiting materials or Nazi propaganda from the 1930s.