Its a content management system that allows you to easily host and serve content on the IPFS filesystem, which is a decentralized datastore currently deployed and serving millions of documents. You can communicate with your peer network (friends) using blog-style posting techniques, share files (video/audio/html/etc.) and host them seamlessly on IPFS without requiring a centralized authority.
Pretty much anything I'd want to do on Facebook et al., I can do on Akasha - with the difference that I control the content. This is significant for content-creatives because it puts them back in the drivers seat for who and how their material is served.
Would someone who is not familiar with it and visited the site have any idea?