I was working in Rome a few years ago and people there are very practical with cars, they are small and cheap.
On the other hand here they are very much status symbols. People like to drive big and powerful German cars - you would never see someone driving a Fiat Cinquecento, even though they are much more appropriate for wages here.
Interesting. When I was visiting Malmo (in suposedly egalitarian Sweden) I was shocked about the amount of premium cars (Audis, BMWs etc.) on the streets. Seemed anything but egalitarian to me. I had similar impressions in Germany or the UK. It's interesting why Rome is different.
There’s definitely an advantage to having a small car in Italy (I had a Prius and it felt too big), but most people had cars that would even feel old here (where most people have 2nd or 3rd hand cars).
I am from an ex-Soviet block country (Poland). I agree that people in here are less obsessed with success and money than the Westernerns. This also translates into dating/marriage choices of women.
Obviously, this is a huge generalization, but I think it can be justified by looking at our history. Over time, so much terrible things happened here that people learned not to create too strong attachments to material things and societial hierarchies (which disappear when you're invaded by another country). It was wiser to try to find joy in family, human connection and simple things that cannot be taken away from you so easily.