For someone just starting in this world, any orientation or advice in how to improve with facebook ads or this world in general? I am following tutorials and forming more formally but 3 to 5 ROI would be huge for me professionaly, since we deal with not so big companies that would have, in the best of scenarios, a budget similar to the post, normally even smaller.

So it feels quite hard to stablish a relationship between the money spent and what we directly get the client in return.

So your comment was extremely useful for me!!