Re:In One Tweet, Kylie Jenner Wiped Out $1.3B of Snap's Mark...
by pdkl95 on Thursday February 22, 2018 @06:14PM
(#16442480)
> Does Snapchat not have any user feedback
This is the most important lesson for any service that depends on a community of users for survival: involve them in the update process, or you will scare them away. Even if the new version is objectively better (which is rare), unexpected changes cause confusion and anger.
I encourage anybody involved in making this kind of service to watch this[1] talk from NOTACON by Joe Peacock of fark.com about their experience deploying a surprise redesign, then compounding the anger with their infamous reply:
This is the most important lesson for any service that depends on a community of users for survival: involve them in the update process, or you will scare them away. Even if the new version is objectively better (which is rare), unexpected changes cause confusion and anger.
I encourage anybody involved in making this kind of service to watch this[1] talk from NOTACON by Joe Peacock of fark.com about their experience deploying a surprise redesign, then compounding the anger with their infamous reply:
> You'll get over it.
[1] https://www.youtube.com/watch?v=YnVeysllPDI