Multinational corporations often have different accounts for different regions. Corporations that operate in multiple sectors often have different accounts for different sectors.

Some are both multinational and cover several sectors, for example Yamaha.

Here are just a few Yamaha twitter accounts: @YamahaMusicEU, @YamahaMusicUSA, @YamahaUK, @YamahaAV, @YamahaMotorEU, @YamahaMotorUSA, @YamahaMotoGP.

When a company makes a product they may or may not wish to make the same announcement on the accounts for that vertical across different regions. Most often the really big ones will probably make different announcements due to both differences in desired wording and in launch dates, but still the point stands that they might sometimes wish to post the same news.

I'd imagine that Twitter would gladly offer a paid program for companies that wish to use the service in that way.

Yes?

Almost all top tech companies have multiple @accounts, even Twitter does! I've seen multiple times how these companies post same announcements on multiple accounts. Even Twitter sometimes does that, for example when announcing something important in relation to security or policy, they post the same thing on the dedicated channel and their main channel.

Moreover, there are tons of tools build around Twitter API, like consumer ones: buffer, hootsuite and several other big enterprise tools that enable exactly that - connecting multiple accounts and cross-posting/scheduling the same tweet across all channels (as usually these tools also connect to facebook, linkedin and g+).

So, I still don't understand Twitter's move here, they are effectively declaring most of their business use cases to be outside of the guidelines. I'm surprised.

There is a mechanism in the new policy that could work for this. They allow automated re-tweats still. Post the big news to @CorpABC and then re-tweat to @CorABCVertical and @CorpABCRegion as needed.

Sounds sensible. A pain for the social tools to implement, but could work well in the end.