Personal attacks are not allowed on Hacker News. We ban accounts that do this, regardless of whom you're attacking, so please don't do it again.
A confidence trickster or con artist is a very specific type of endeavor and it should absolutely be ruled out that this isn't what's going on here.
Personally im on the fence but it is most certainly possible that this is the truth here and discourse on this should be encouraged.
Great claims (as we have here) require great evidence (not supplied) and one possible explanation is that the founder is using his or her genuine credentials in a confidence trickster way.
Its a fine line but the core of this discussion is in fact about the legitimacy of this individual presenting as an expert, so you may want to ease off in this case regarding your interpretation of this being a 'personal attack'.
(1) Our 10x claim is on efficacy of absorption as for liquids typically easier to absorb than tablets or soft gels. I will submit that article soon. Apologize for not being clear.
(2) As for measurable health improvements we are collecting those data through our customers and research done with our advisors at the moment. We have some preliminary results but are currently under review. Happy to share that once it is published.
We would love to get into vitamin manufacturing as we do see this epidemic of not validating purity of vitamins happening further down the line. We are partnering with third parties to help us provide certificate of analysis for the supplements we purchase from our manufacturers.
Everything about this product sets off red flags; no mention of sourcing, zero certificates of analysis and no peer reviewed research.
The "science" section only covers 'freshness' and 'personalization'.
This seems like a stat padding exercise for YC.
Do you have any scientific research to back up that claim?
I still agree with that comment and stand by the message I wanted to send, but I see how my reply fosters a culture of attacks, so I'm removing it.
(To treis, if you didn't see it - it was a link to a comment you once made)
(2) Where is your peer reviewed research demonstrating that your system leads to measurable health improvements?
Your company, like virtually every supplement company, is a scam that plays on the fears and ignorance of its customers. You have an obvious conflict of interest in that you both recommend and sale vitamins. At minimum, to be an ethical health care provider, you should either be a manufacturer of vitamins or a service that recommends them.