That's in no way relevant. I want to know how much more it costs to use Instacart vs going to the store, and I don't care what their costs are just what mine are for using the service.

some constructive feedback: i had no idea that the markups were from/by the retailer, as opposed to instacart.

consider changing the messaging there? until now, i was under the impression that the markups were just another way for y'all to make some money off of me.

Why is it that grocery stores charge an Instacart shopper more than a regular customer? What extra work does the store have to do for the Instacart shopper that they wouldn't for a regular shopper?

Intuitively it seems like the store should be more incentivized to offer lower prices to Instacart since they provide a steady stream of business, reliable payment, etc.

Shh, its the cost of the kickback they are trying to talk past. Its just another fee.

Eh, their shoppers sound dumb from the anecdotes here, are likely tending to be picking up larger orders a lot, and generally plugging up the store at a higher rate than other shoppers.

Thanks for the clarification. I always assumed that this markup was from instacart and not the retailer. I guess I always found this very frustrating because instacart always says “we’re super transparent” but they never actually tell you what the mark up is. I guess instacart doesn’t even know what the markup is, which would explain why it isn’t communicated.

Excellent - so it's not a lack of transparency, but bad copywriting/marketing.

The paragraph reads like IC is responsible for the increase, not the retailer itself.