> The hardware designers at Apple are clearly smart enough to be able to work out something if they didn't want the notch
I don't think it's clear. Do you have anything to support this assumption? I haven't seen an iphone that is bezel-less without any encroaching notch. They haven't yet been able to eliminate the camera bump, either. This is basic stuff. Don't have crappy cut-out on the screen, don't have protruding camera from the back. Also, even with thew notch, the side bezels aren't nearly as thin as they are on competitor phones.
Pretty clear that they weren't able to reach a design they truly wanted.
Regarding the second part of your comment ("that you got used to it is irrelevant"), during normal usage the notch doesn't obstruct any content on the screen. The screen real estate was gained by the removal of the bezels on the older models, so there's been an effective increase in vertical resolution despite the notch. In 16:9 content viewed in landscape, the notch is hidden by the black of the OLED, and is not noticeable. There's nothing to get used to other than there being a black notch at the top of the screen when used in portrait mode, which is made less abrasive by apps not normally taking control of the upper-left and -right corners (and so that vertical section would be unused anyway).