Apple's Middle Age

Re:Apple's Middle Age by lazypenguin on Monday February 05, 2018 @10:18AM (#16309242)

I generally agree with you but there is the case for negative revenue that could deplete those reserves at a rate faster than you have calculated.

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Re:Apple's Middle Age by fauigerzigerk on Monday February 05, 2018 @11:33AM (#16309859)

How would that negative revenue come to pass? People returning their iPhones en masse for a refund?

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Re:Apple's Middle Age by perseusprime11 on Monday February 05, 2018 @11:38AM (#16309911)

You end up spending lot more money than you make. To counter that, you invest $20 billion dollars in a game changing innovation but it fails leading to a write off. Then you go acquire a company that also becomes a dud. There are 100 different ways to go broke. Take a look at how GE messed up.

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Re:Apple's Middle Age by fauigerzigerk on Monday February 05, 2018 @11:42AM (#16309934)

Absolutely, but that's not negative revenue.

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