I doubt Adyen is well known among North Americans either (the first market being rolled out for ebay). Ayden is used by Uber and Netflix and some other big names but that's mostly hidden in the background as they are integrated directly into the platforms. Unlike Paypal which has an obvious branded layer for all transactional layers.

I'm curious what the integration with Ebay will look like. Will users be redirected to their Ayden accounts ala Paypal or will it be branded via Ebay?

I think the term eBay is using is intermediated payments. I think as a buyer, you would pay to eBay and eBay would pay to seller. So should be frictionless.

My previous employer in SEAsia is using Adyen, with majority customer in Europe and Aus/NZ. Hundred thousands of customer. I've never heard of Adyen before joining this company, but my experience with them has been positive. Not Stripe good, but at least on par with other modern payment processor.

Major upside for Adyen is they price match(at least for my company, we process USD ~350mil/annum). This may sounds crazy but my company constantly negotiate the pricing with them. Almost on monthly basis.

I knew this because my team have to work with lots of local and China-based payment processor to create PoC. Just so that corporate team can show this to Adyen and renegotiate the fee.

Never heard of Adyen here in Europe either… But from their website it seems they handle payments for some pretty well-known companies: https://www.adyen.com/customers

When I used Braintree a few years ago, before it was acquired by PayPal and before Stripe launched in the UK, Adyen handled Braintree's merchant accounts (in Europe, at least). I'd never heard of them before (or since). I remember the signup/KYC process as being a massive pain, as we needed to do KYC with Adyen as well as Braintree. It took weeks. A few years later when Stripe launched in the UK I was totally blown away by how simple and quick it was to sign up.

I have heard of it as it's a Dutch company and I am Dutch. They are doing really well in the sense of having many payment methods, as in Europe every country prefers a different method. The CEO has a lot of experience in payment integrations and financial transactions, even before starting Adyen. Furthermore, in the Netherlands they are also rolling out payment machines that are cheap and support many payment options (also think about Apple Pay etc).

Cool. As a native Dutch, perhaps you can shed some light. I saw on the video that the pronunciation of the name is more like "Ardee-yun". Is that correct? Also, is it a Dutch word? If so, I'm interested in learning what it means (if anything).

From their about page, it's 'Surinamese for “Start over again”'. It seems to be pronounced as "Ah-dee-yen".

Thank you for that explanation!

To me it sounded very much like Limburgs dialect (specifically Kerkraads dialect) "adieë wa" (only first part, but sometimes the second part is omitted anyway) [1]

English Wikipedia also has an entry for the company Adyen, btw [2].

[1] https://nl.wikipedia.org/wiki/Groet_(etiquette)

[2] https://en.wikipedia.org/wiki/Adyen

Adyen doesn't mean anything in Dutch. We, or atleast I as a native Dutch person, pronounce it AD (as in Latin ad) - YEN (as in the Japanese currency).

(I work at Adyen) - Adyen has an office and acquiring license in Australia, offers EFTPOS, and works with Kogan, Showpo, Freelancer.com, and others.

We use Adyen at Kogan. They definitely have some staff here and some in Singapore I believe.

I hadn't heard of them until I moved to the Netherlands and only became aware of them because buying e.g. cinema tickets flashed up on my phone as a payment to Adyen rather than Pathe.

Since Uber and Netflix are using Ayden in the background I am guessing they can handle global payments. Most of us never knew what payment provider did these companies use so far.

I only live a couple of km away from Ayden and this is the first time I've heard of this company.