Digg founder says Apple iTV launch in September will 'change everything'

Re:Digg founder says Apple iTV launch in September will 'cha... by pkaler on Monday August 23, 2010 @01:11AM (#1625929)

I watched Mad Men tonight and about to catch up on Entourage. Both shows have a ridiculous amount of product placement. But the product placement works in the context of both those shows.

The game changer would be interactive iAds for each product placement.

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Re:Digg founder says Apple iTV launch in September will 'cha... by chopsueyar on Monday August 23, 2010 @08:40AM (#1626590)

I always thought about a Google-esque Adwords style bidding for product placement and localizations.

For instance, a local advertiser would be able to advertise on their local broadcast version of a tv show using CG. The local advertiser can have his/her product or logo place somewhre within the context of the tv show.

Also, this can work with larger companies. Instead of Coke or Pepsi being used by an actor, the soda can can be CG'ed, and the respective company would bid on the placement by locality (city, state, region, etc).

This would allow smaller mom & pop brands a chance to advertise within their locality.

Not sure what would happen when a show goes into syndication, though. I guess, sell new CG advertising.

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