Re:Confidential metrics for Snapchat features
by prostoalex on Tuesday January 09, 2018 @02:42PM
(#16109174)
The calls to action are nearly impossible within the current app context. Here are some random use cases that advertisers would pay money for:
* A mobile install ad paying for a download
* A mailing list or newsletter, acquiring e-mail addresses
* An e-commerce shop selling goods or services, paying for sale or sign-up
None of these scenarios work particularly well within Snapchat. Given the payment hurdles on mobile, I am guessing the e-commerce angle is a pain for most mobile apps.
* A mobile install ad paying for a download
* A mailing list or newsletter, acquiring e-mail addresses
* An e-commerce shop selling goods or services, paying for sale or sign-up
None of these scenarios work particularly well within Snapchat. Given the payment hurdles on mobile, I am guessing the e-commerce angle is a pain for most mobile apps.