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A comment on Confidential metrics for Snapchat features. Parent comment

Re:Confidential metrics for Snapchat features by ariwilson on Tuesday January 09, 2018 @01:10PM (#16108263)
Advertising is all about inventory and how you monetize it. Snapchat has the inventory but they don't seem to be succeeding yet at monetizing it within their current business model.
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Re:Confidential metrics for Snapchat features by prostoalex on Tuesday January 09, 2018 @02:42PM (#16109174)
The calls to action are nearly impossible within the current app context. Here are some random use cases that advertisers would pay money for:

* A mobile install ad paying for a download

* A mailing list or newsletter, acquiring e-mail addresses

* An e-commerce shop selling goods or services, paying for sale or sign-up

None of these scenarios work particularly well within Snapchat. Given the payment hurdles on mobile, I am guessing the e-commerce angle is a pain for most mobile apps.

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