I think a real opportunity was missed by not branding this as "Natural Selection" brand water.

Natural Blockchain Selection, for that venture capital money.

Someone take away this guy's license to conduct business, please. Snake oil is played out.

Unlikely, when after decades, homoeopathic "remedies" are still regularly sold at Whole Foods [1]. The FDA seems to take the stance that if it's not obviously toxic, conmen can sell anything they can get enough people to believe in.

[1] If you don't already know why homeopathic remedies are complete BS, look up "homeopathic dilution" and the meaning of the markings such as "30X" or "10C" found on these products.

> The FDA seems to take the stance that if it's not obviously toxic, conmen can sell anything they can get enough people to believe in.

The agency does not wish to take this position but was required to by an act of congress sponsored by that notable scientist and physician Orrin Hatch. You ask what his medical qualifications are? Campaign $$$ of course (http://www.nytimes.com/2011/06/21/us/politics/21hatch.html )

Despite this the agency has still managed to come down hard on unsubstantiated medical claims by some homeopathic rip off artists. But basically $25 Bn can fund a lot of laws to hurt the public.

Are you also against 100% natural organic snake oil?

is it vegan?

I’m a little sad you got downvotes. Although a slightly better approach might have been, it’s a raw business license. 100% natural and regulation free.

It’s easy to attack snake oil. The meta reference is a bit more amusing, because it has a recursive flavor. It also directly attacks the ethics of the business itself.

The FDA can jail people. Unfortunately, it takes ignoring their orders. By the time that happens in this case, it is reasonably likely that a few people will have died from this.

Are we certain he isn't simply trolling us all on a level so big that he's making money doing it?

Oh he's most certainly doing both.