Voice is just a medium, what I really want is more powerful abstractions. Do more with fewer interactions.
I don't want to ask Alexa what movies are playing nearby, that's as good as the 1985 moviefone service. I want to know whether there are movies worth watching, and have Alexa check movies/times/ratings/weather/traffic/my calendar and tell me "Yes - X is certified Fresh and <friend> recommended it on Twitter recently. It's playing at Y theater for $Z, you can walk there in time for the 8:00PM show. Would you like me to buy a ticket?"... I don't want to buy an HDMI cable from Amazon, I want a sample of physical/digital retailers with prices/ETAs/ratings...
Voice, GUI, heck even CLI is fine.
And when it comes to smart homes, I expect learning and proactivity. If I follow GSW, don't make me ask if they're playing, then ask to turn on the TV, then change the channels, then adjust the volume... learn that I care, ask if I care now, and get the game on ASAP if the answer is "yes".
Remember what the first websites looked like? Everyone was just making it up as they went along. We're in a similar situation today.
Same with chatbots. They might have some valid use somewhere, but most of the ones I have seen so far are just there for the sake of being there.
No, I don't want to forcibly converse with a brick wall that clearly doesn't understand my question and is chipperly excited about that fact, fuck you.
So I went from loving my latest Windows 10 PC (-- second in a row that had been awesome, even!) to swearing off MS for years (again) in about 30 minutes of completely terrible bot-based customer support.
I sincerely hope that strategy works for them, and they're gaining income somewhere to offset what they've lost from me.
I don't think it will.
For a business, a "chatbot" or any feature similar to it needs to do one thing and that is solve the users problem(s). If the user wants to do X within the app or learn about Y, the chatbot needs to help the user with that efficiently and better than a human can for the feature to be successful. The "chatbot having a personality" comes second to "solve the users problem."
If the users are completely happy with whatever chatbot they are using, then sure adding in some "personality" might be a good idea and increase engagement slightly, but a poorly-performing chatbot that can't help the user but has a personality isn't going to help the business at all.