A growing number of young Americans are leaving desk jobs to farm

Re:A growing number of young Americans are leaving desk jobs... by ShabbosGoy on Friday November 24, 2017 @12:38PM (#15771968)

> These are all lifestyle choices. You make your purchase not just because of the product but because of your identity, feelings, and values.

I think it's the other way around. A product can have such good marketing that it gives the illusion of identity, feelings, and values - for example, fair trade coffee.

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Re:A growing number of young Americans are leaving desk jobs... by sah2ed on Saturday November 25, 2017 @02:30AM (#15774880)

I think the grandparent point was about buying commodity goods from not just any seller but a seller who's values aligns with theirs.

What you talked about is the whole point of good marketing -- to allow people who are not already customers make the connection to products they should be buying.

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Re:A growing number of young Americans are leaving desk jobs... by astura on Friday November 24, 2017 @12:44PM (#15771990)

So what? That's irrelevant, it doesn't matter.

The purchase is still made at least partly because of the purchaser's identity, feelings, and values. It doesn't matter if the traits in question are all marketing or objective.

[ Parent | on HN ]