"animals that are loved like family"

"helping [small farmers] make a living doing something that is good for everyone"

"supporting people who aren't shitting on everyone's future."

These are all lifestyle choices. You make your purchase not just because of the product but because of your identity, feelings, and values. If there were an identical product produced by a big company using factory farming methods it would be less appealing to you. That's not a bad thing and I don't make a judgment about it, everyone has lifestyle reasons for some of their purchases, it's just a fact.

Just like how probably half (or more) of the beer I consume is from the brewery down the street. If they are releasing a new beer I'm going to be there, either on release day or the day after if I'm busy. This is not only because the beer is good, the prices are on par with similar beers, and the location convenient but:

-I like supporting local independently owned business. I believe that to be virtuous in and of itself.

-The owners and staff are really nice and they all know me by name.

-The owners and brewer take time to come up front and say hi and chat when they see me. We talk about what's new in life.

-Their presence helps keep my property value high and my neighborhood characteristic.

My purchase makes me feel good and feel like I'm helping a friend out rather than just consuming a product I enjoy.

If those lifestyle factors weren't there I'd probably vary my purchases more and buy their beer only a couple times a year.