Also the slight irony of “We create drop-dead gorgeous machines - designed and customised to run Linux - and only Linux” next to a photo of a machine with a Windows key.

Gnome 3 for example uses it by default.

Yes, but it doesn't need to have the windows logo printed on it

It doesn't?

No. The rest of the photos have the brand logo on them, e.g. https://cdn.shopify.com/s/files/1/2083/3225/products/REVISED...

Regarding "End next to up key", it's the same as on the Carbon X1 which to be honest, is kind of comfortable. I'm using the arrow keys to scroll on pages when reading, and when I want to skip, the keys for that is right next to it.

At pictures I see PgUp/PgDown keys next to up arrow. Dell has it the same way I think. It's a bit different to an End key, but even then, the biggest issue was that it's only the End there. No Home on the other side.

Sorry, I misread "Page Up/Down" in your comment for some reason. End key is a bit more mysterious and that the is no Home is also weird.

Product customization screen has multiple keyboard layouts; "USA English" is not the default, and probably not what's in the shots (though I'm not sure where you can see what it does look like)...

I didn't mean layout in that sense, rather how keys are laid out.