Here's a tip: when you've figured out what it is Patrick is actually doing, you'll see why it's kind of silly to consider competing directly with him.
(Though if you want to compete, can you do picture bingo cards? I'll send you customers. They don't know what files are and they'll need to crop the images they want to use. If you want to teach them how to do that, they're yours.)
Organic SEO and Adwords are tactics, but your business is a strategy that addresses the needs of a very narrow group of people who will pay to make study exercises (and occasionally family entertainment) easier and more effective. There are lots of other tactical moves you make, like figuring out how to demo your product, moving customers to the web version of the app, keeping metrics on task completion inside the app, etc.
But, yeah, the underlying theme here is that if you can execute these tactics and knit them into a coherent strategy, there are thousands of other niches you can address besides "people who will pay money so they can easily spend class periods playing bingo". Why waste time fighting over the bingo pie?
I'm not even a little bit worried about hurting your feelings. ;)
bcc was one of the steps on the way to me realizing that building the site is almost none of the business.
as a friendly and encouraging wager, i submit that you can't or won't get a bcc clone business with >$500 revenues/mo.