Re:A/B test of banner ads vs. traffic
by Houshalter on Sunday November 12, 2017 @09:52PM
(#15683910)
Sure but that's a very indirect calculation. Only a fraction of that is going to end up funneled to banner ads and the websites that run them. And that's the relevant metric; how much revenue you are losing by moving away from ads.
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On a first order that's right: We don't need all the ad people now that there's no ads.
But then we have to consider that 95% of the costs/fees for running ad networks would still be needed for cost-sharing models too. You still need third-party JS.
Re:A/B test of banner ads vs. traffic
by Houshalter on Monday November 13, 2017 @04:22PM
(#15690374)
Patreon doesn't need js. A subscription model doesn't need js. Certainly not all the complicated tracking code and huge images and videos required for ads.
I was talking more about a model that works similarly to advertising (pennies/fraction of penny per page view)
I'm more of a fan for direct payments, though I think a lot of sites would struggle with just that.
How many people will subscribe to Android Authority directly? Lots of sites basically get views from searches , but little long term engagement. Those sites are still useful, but only have ads as a revenue model that's "viable"