News for hackers. Stuff that matters.

A comment on A/B test of banner ads vs. traffic. Parent comment

Re:A/B test of banner ads vs. traffic by rtpg on Monday November 13, 2017 @12:26AM (#15684486)
On a first order that's right: We don't need all the ad people now that there's no ads.

But then we have to consider that 95% of the costs/fees for running ad networks would still be needed for cost-sharing models too. You still need third-party JS.

[ Parent | on HN ]
Re:A/B test of banner ads vs. traffic by Houshalter on Monday November 13, 2017 @04:22PM (#15690374)
Patreon doesn't need js. A subscription model doesn't need js. Certainly not all the complicated tracking code and huge images and videos required for ads.
[ Parent | on HN ]
Re:A/B test of banner ads vs. traffic by rtpg on Monday November 13, 2017 @08:38PM (#15691889)
I was talking more about a model that works similarly to advertising (pennies/fraction of penny per page view)

I'm more of a fan for direct payments, though I think a lot of sites would struggle with just that.

How many people will subscribe to Android Authority directly? Lots of sites basically get views from searches , but little long term engagement. Those sites are still useful, but only have ads as a revenue model that's "viable"

[ Parent | on HN ]