I think appliance fits for apple if you use it with the connontations that word had pre 70s. They we're amazing time saving devices and well built enough that they seemed magical. Ive talked to my grandparents and their reaction to using a TV was similar to my reaction to a smart phone for the first time. My gushing over how much time my Roomba saved me also reminded my grandmother of getting a dishwasher
Someone above concluded they are a product company and I was thinking 'appliance.' That's not a negative, they make devices fit for function and they, Apple, are remarkably good at it.
I can't think of an Apple product, and I type this on an iPad, that is truly the best in every aspect. However, they surely aren't the worst and the whole is greater than the sum of the parts, I think.