News for hackers. Stuff that matters.

A comment on Stack Overflow reducing headcount by 20%. Parent comment

Re:Stack Overflow reducing headcount by 20% by brian-armstrong on Thursday November 02, 2017 @04:44PM (#15614136)
From a monetary aspect, impressions are basically worthless. You need clicks to make any money.
[ Parent | on HN ]
Re:Stack Overflow reducing headcount by 20% by Xylakant on Thursday November 02, 2017 @04:51PM (#15614193)
I haven’t advertised on SO, but the copy text on their advertising page doesn’t sound like they’re selling slots on a CTR basis. They seem to be well aware that clicks will be rare and are upfront about that. https://www.stackoverflowbusiness.com/advertise
[ Parent | on HN ]
Re:Stack Overflow reducing headcount by 20% by fjsolwmv on Friday November 03, 2017 @04:39PM (#15622054)
That's true for generic keyword/retargeting ads, not premium placements.
[ Parent | on HN ]