News for hackers. Stuff that matters.

A comment on Stack Overflow reducing headcount by 20%. Parent comment

Re:Stack Overflow reducing headcount by 20% by Xylakant on Thursday November 02, 2017 @04:37PM (#15614067)
The thing about ads is that you don’t need to click on them to work. You can’t click on billboards or newspaper ads either. Keep the product in mind is already most of what you want to achieve.
[ Parent | on HN ]
Re:Stack Overflow reducing headcount by 20% by brian-armstrong on Thursday November 02, 2017 @04:44PM (#15614136)
From a monetary aspect, impressions are basically worthless. You need clicks to make any money.
[ Parent | on HN ]
Re:Stack Overflow reducing headcount by 20% by Xylakant on Thursday November 02, 2017 @04:51PM (#15614193)
I haven’t advertised on SO, but the copy text on their advertising page doesn’t sound like they’re selling slots on a CTR basis. They seem to be well aware that clicks will be rare and are upfront about that. https://www.stackoverflowbusiness.com/advertise
[ Parent | on HN ]
Re:Stack Overflow reducing headcount by 20% by fjsolwmv on Friday November 03, 2017 @04:39PM (#15622054)
That's true for generic keyword/retargeting ads, not premium placements.
[ Parent | on HN ]