Of course it’s a general statement and doesn’t represent 100% of instances.

But it’s generally true. Find me a billion dollar company started by someone who follows all the rules.

I've made a lot of money off their stock so it immediately comes to mind - Atlassian. The only things I can think of are how they maneuvered around Australia's tax stuff, but they didn't go full on into tax havens like other companies have been accused of doing. They just went towards the U.K. And people have issues specifically with their products like Jira, but none of that relates to rules or ethics.

What rules did companies like Atlassian not follow?

Find me anyone who follows all rules.

Maybe draw the restriction back a bit, there.

Hah I wrote a much longer comment that essentially winded up being just this. Following all the rules is way too restrictive. Everyone speeds or breaks some traffic law at some point. Def need some criteria.

That’s the point of PG’s statement...

I know? I wasn't denying that.

Slack? Atlassian? Salesforce.com? HubSpot? Spanx?

Wegmans immediately comes to mind.