"Ride-sharing" has started to become a commodity and one of the only options left for large companies to out-compete small ones is to have a locked-in supply of drivers. This leads to lowering of standards for registration, temporary incentives, etc. that I think are ultimately bad for the drivers and consumers.
Why should a driver have to decide whether to primarily drive for Uber or Lyft if they aren't an employee of either? If there is no downside to a driver registering for another company, it will allow competition to focus on quality of service, tech, etc. rather than simply having the biggest supply of drivers.
Maybe a driver has a shitty car, but can still register on every app except for the super-upscale one. Maybe a driver hasn't had a background check run, so he can only register for the cheaper sketchy app that most people worried about safety don't use. Doesn't that make more sense than this ridiculous scramble for a "network effect" capable of justifying Uber's valuation?
First off, "reward high performers" and "punish low performers" are equivalent as long as both systems are explained fairly up-front.
But more relevant here is that a percentage change is much more defensible. The worst case scenario is still getting money per mile, but less of it. That's very different from starting off $115 in the hole.
> It's effectively the equivalent of a loyalty card availability in industries of all sorts.
With a loyalty card, you're in full control of how much you purchase through it. It's not dependent on the luck of the draw over a course of a particular week.
It's the combination of a flat fee and the random (uber-controlled, too) nature that makes this deal throw up all sorts of red flags.
Well, it is and they do. No need for the "/s"
It's effectively the equivalent of a loyalty card availability in industries of all sorts. You pay $xxx for a card to get a y% reduction on transactions through a certain time period. If you engage in a high volume of transactions, it's +EV and you purchase it. If you don't then it's not +EV and so you don't purchase it. The industry operator profits in either case since their margins exceed the real value of your discount, and so it is win-win for them.