Yeah I feel the same way. Instead of actually making better, healthier products this industry actually tried to trick people through marketing. If your business relies on deceiving your customers (or worse, their parents) then frankly you're doing something wrong.

I don't know how it is elsewhere but in France (maybe the whole EU?) they were forced to drop the "weight loss" argument from their marketing materials because it was unsubstantiated. So now they merely imply it.

I enjoy eating cereal from time to time and I actually used to eat some every day but I decided to cut my consumption drastically because all my favourite brands are basically 50% sugar.

I haven't had them before but it looks like they do have very limited ingredients, still a lot of sugar, but it seems the sugar is all from dates which has a low glycemic index.

Ingredients: Dates, Egg Whites, Almonds, Cashews, Cacao, Sea Salt, Natural Chocolate Flavor

Nutrition: 210 Cals @ 9g Fat, 24g Carbs (6g Fiber, 15g Sugar, 3g Other), 12g Protein, 270mg Sodium, 330mg Potassium

They have simple ingredients and taste amazing --- I personally LOVE their chewiness.

However, they dates are rather sweet and add a lot of sugar. But RxBars are a way better option than cliff bars or any other monster energy bars out there that are basically corn syrup and whey.

I don't think that Clif bars technically have any corn syrup or whey. But maybe they are close enough, with sugar syrup and protein isolate. The Chocolate Chip flavor ingredients begin, "Organic Brown Rice Syrup, Organic Rolled Oats, Soy Protein Isolate."

http://www.clifbar.com/products/clif/clif-bar

Yeah, 15g Sugar is about 57% of the sugar you should have in a day.