Kellogg's is a brand that I try to absolutely avoid, ever since I became aware of their misleading marketing.
Never had an RXBar, but now that Kellogg's owns it, I probably never will. I can even see from the picture that the No B.S. is a lie: what is in that "chocolate chip": lots of fat and sugar to begin with. What more?
I don't know how it is elsewhere but in France (maybe the whole EU?) they were forced to drop the "weight loss" argument from their marketing materials because it was unsubstantiated. So now they merely imply it.
I enjoy eating cereal from time to time and I actually used to eat some every day but I decided to cut my consumption drastically because all my favourite brands are basically 50% sugar.
Ingredients: Dates, Egg Whites, Almonds, Cashews, Cacao, Sea Salt, Natural Chocolate Flavor
Nutrition: 210 Cals @ 9g Fat, 24g Carbs (6g Fiber, 15g Sugar, 3g Other), 12g Protein, 270mg Sodium, 330mg Potassium
However, they dates are rather sweet and add a lot of sugar. But RxBars are a way better option than cliff bars or any other monster energy bars out there that are basically corn syrup and whey.
> Cereal sales have declined for years, and Kellogg's snack-bar business also has performed badly—with its once-strong Special K brand losing its allure with consumers
Kellogg’s doesn’t know how to build a business anymore and needs to go out and buy fresh young businesses like RXBar.
This purchase doesn’t just give Kellogg’s a new product to sell, it’ll probably help teach an old dog new tricks.