Yeah I feel the same way. Instead of actually making better, healthier products this industry actually tried to trick people through marketing. If your business relies on deceiving your customers (or worse, their parents) then frankly you're doing something wrong.

I don't know how it is elsewhere but in France (maybe the whole EU?) they were forced to drop the "weight loss" argument from their marketing materials because it was unsubstantiated. So now they merely imply it.

I enjoy eating cereal from time to time and I actually used to eat some every day but I decided to cut my consumption drastically because all my favourite brands are basically 50% sugar.