Chicago-based RXBar sells to Kellogg for $600M

Re:Chicago-based RXBar sells to Kellogg for $600M by tdburn on Tuesday October 17, 2017 @12:12AM (#15488616)

Had no idea they had grown so fast! I wonder if Quest nutrition will have a similar exit?

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Re:Chicago-based RXBar sells to Kellogg for $600M by jaksmit on Tuesday October 17, 2017 @02:35AM (#15489091)

QuestNutrition does multiples more revenue than RXBar. Hundreds of millions in revenue (over $400m): https://mixergy.com/interviews/quest-nutrition-with-tom-bily...

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Re:Chicago-based RXBar sells to Kellogg for $600M by sceew on Tuesday October 17, 2017 @12:29AM (#15488666)

If this leads to lower price while keeping quality constant, sign me up.

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Re:Chicago-based RXBar sells to Kellogg for $600M by mizzack on Tuesday October 17, 2017 @08:52AM (#15490479)

Quest's ingredient changes and spotty QC have lost me, especially since the Kirkland protein bars are a clone for half the price. Wish Kirkland would have more flavors, though...

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