If looking at the mark they made worldwide, I feel the Hilux serie is even stronger than the Prius. Of course "the Hilux war" is a bit harder to use in a marketing campaign.
Re:AIM will shut down after 20 years
by chiefalchemist on Saturday October 07, 2017 @07:22AM
(#15423347)
Toyota owes A LOT to Bell Labs. I'm not so sure they can thank Wall Street for being unnaturally forgiving.
Sorry, I haven't heard about this. What does Toyota owe to Bell Labs?
Also, I'm not sure that Wall Street had much influence on Toyota. I can't easily tell when they first listed on US markets, but it was long after their company culture was set.
I think their unique culture has declined over time, but it was still powerful enough to give us the Prius. Now ubiquitous, at the time, it was revolutionary.