It is pricey - but that's kinda the point. The value of the Pixel brand is equally about what it supplies the ecosystem with. Having a Chromebook that is high-end with all the new bells and whistles - and very well designed hardware brings attention to Chromebooks as a whole.

It signals that Chromebooks aren't just cheap devices for students - but that they can be performance devices as well. Luxury items even.

People see this good looking device - and if they don't like the price, may be interested in other Chromebooks. I wouldn't be surprised if the Samsung flip and C302CA get a surge of popularity because of this.