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Re:Uber for X Startups that Failed by CamelCaseName on Sunday September 03, 2017 @08:13AM (#15161044)
It does add up because Deliveroo gets more than just the delivery fee, they charge a commission on the sale.

The following passage explains it better:

"The components of Deliveroo’s revenue come from users in the form of delivery fees at £2.50 and commission fees from restaurants. The commission they charge is generally 10% of the order, with the average order being around £30. Therefore a typical order will generate around £5.50 and within an hour Deliveroo can typically generate around £16.50 per driver."

Source: https://thebusinessoftech.wordpress.com/2016/05/08/deliveroo...

My startup was in this space (Not the UK though) -- if you have any questions feel free to drop me a line

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