But why do you have "articles" or even "blog" link aside ?
This was literally the first thing I did after reading the article - and it took me back to the blog.
So then I click on 'About' and I read:
"Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves.
Our clients, who include some of the largest media companies in the world, harness their content's potential through our real-time and historical analytics dashboard, API, and data pipeline. "
And I still don't really know what they do and what they can do for me.
You see this a lot in this industry. I don't know why companies like this don't clearly state what their product does rather than make some meaningless high level statements about "data" and "empowerment".
Simply saying
> "Do incredible things with your data."
with a "Get Started" button below it, tells me nothing about what you actually do, so I didn't click your CTA.
Some websites get around this by having a separate "Go to website.com" button at the top apart from the logo
For me, the typical flow is to go to blog and click on the logo at the top.
For the optimum marketing outcome, the top logo links to your main website.
In this case, the top logo links back to the blog. This site possibly lost the marketing opportunity because now I have to go to the trouble of clicking in the URL and changing it to www from blog. Might not sound like much but I think some people are willing to spend a few seconds having a look at something if it is incredibly easy to do so, but can't be bothered to make it happen if it requires anything more than a click.