I had hard time following the text too. I usually don't mind jokes, but when joke/content ratio gets > 1, I think it's too much.

Fortunately, I had a few minutes to kill while eating lunch, so I read it all.

I actually found it pretty easy to skim the article by simply ignoring the jokes. It was about 3 joke sentences to 1 relevant sentence and fortunately he was reasonably consistent in his unconventional sentence formation in his joke writing, making it really easy to skip them.