I'd also get testimonials from employers too: "70MillionJobs helped us XYZ"

In line with advertising success of employers, do any states off employers incentives to hire convicted felons? Tax breaks or similar? If so, advertising this advantage may help. This approach is used by some governments but I'm unfamiliar with what happens in the US, and have really only seen depressing stories previously. Edit: tax breaks are mentioned, found it. It's attractive to employers so it's good it's there.

>do any states off employers incentives to hire convicted felons

Some do, yes. I shared an office who hired ex-cons who got a huge rebate on wages in our municipality (up to 55%). He had 2 or 3 doing office work. Very pleasant people, not that large of an applicant pool however. If we had been hiring at the time (bootstrapping), I would have definitely taken advantage.

Part of our plans. Thanks for the good suggestion