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Re:Priceline now worth $100B by anigbrowl on Wednesday July 26, 2017 @04:07PM (#14859776)
No they don't. That's not fungible, tangible, or reliable. In the zero-sum world we're heading towards right now, where normal institutional procedures are in abeyance, expect brands to topple like dominos. Remember that salmonella outbreak that killed all those people.
Re:Priceline now worth $100B by AndrewKemendo on Wednesday July 26, 2017 @05:06PM (#14860357)
abeyance

Great word, hadn't heard that before (or at least forgot it).

Also, Coca-Cola, Nike etc... would disagree with the idea that brands don't last.