No they don't. That's not fungible, tangible, or reliable. In the zero-sum world we're heading towards right now, where normal institutional procedures are in abeyance, expect brands to topple like dominos. Remember that salmonella outbreak that killed all those people.
Re:Priceline now worth $100B
by AndrewKemendo on Wednesday July 26, 2017 @05:06PM
(#14860357)
abeyance
Great word, hadn't heard that before (or at least forgot it).
Also, Coca-Cola, Nike etc... would disagree with the idea that brands don't last.
Not true at all, they own the attention of people who would be paying the asset holders. That is (obviously) very valuable.