Bitcoin doesn't need to be prime time at all. Almost no banking services, outside of checking accounts and index funds, are "ready for prime time" and yet banking services is a huge market.

Fair point, but that still leaves a burden of proof to show what niche Bitcoin fills and how much that should be worth. It has to become a major pillar of either consumer spending or the financial system to justify its value.

Don't get me wrong, I think the concept is brilliant. I just don't see how nearly 10x value was created in about a year.

I would guess that the market value of Bitcoin will sink a bit due to the muddiness of this announcement. Which suggests that a centralized party (Bitcoin.org) has a great effect on Bitcoin after all, despite its appeal of being a decentralized currency.

The demand for something like BTC is clearly there though.

How many individuals/7B is there?

Not just simple speculation, explicit "greater fool" speculation.