Manhattan has a land area of 59.1 square kilometers [1]. 37e12 m³ of magma would fill the land area of Manhattan to over 600 kilometers, i.e. well past the boundary of space.
Alternatively, it would fill California's 424,000 thousand square kilometers to 100 meters, or about halfway to the top of the Transamerica Pyramid [2].
That sounds like a hell of a lot more than 37 million times the volume of the Empire State Building.
ED: Ahh, they had wrong area for California. It's 424,000 square kilometers not "424,000 thousand square kilometers"
And yea, 1/3 of the volume is a better approximation but the numbers where so far off that seemed less useful.
[1] https://www.nps.gov/grca/learn/management/statistics.htm
But seriously, I am OK using this kind of unit to illustrate that something is really big but at a minimum they should also add some real units.
I prefer the examples higher up the thread of filling the Grand Canyon 9 times or submerging all of California to a depth of 100m.
This is a unit of journalistic measurement I have never come across before.