Why not use 1-800-GOT-JUNK or a similar service?
it is 100% the same formula. Start by hiding your real cost in weird price schemes. Advertise like crazy. ???. Profit.
It is a proven method. And it revamped for every generation. 1-800, app, "as seen on tv", catalogs, etc. And now you have subscription services of tangible goods for the millennials.
Although I laugh at the name, there's no one else doing anything like 1-800-Got-Junk for overrun garages, overcrowded basement storage, etc.
The only thing I notice is that each region has a 1-800-Got-Junk operating under a different name.
It's also not a subscription service (?)
Having had a garage I recently organized and about a pickup load full of trash/recyclables I would have absolutely loved such a service vs. trying to find someone non-flaky on CL to actually show up when they said they would.
A lot of municipalities have limits refuse. For example in NYC you can no longer get rid of electronics in the regular trash. You're supposed to take them to a place that can deal with it. Fair enough. The problem is that there aren't many places and some of them are only open week days. Folks from outer burrows that cannot drive are not going to be able to do that.
Also, sometimes you need to get rid of a lot of stuff that you don't want to move when moving because you're going to get new stuff on the other side (bed, mattress). It'd be so much easier to call somebody up and have them just take it away on the last day of your lease.